An Interactive Configurator That Lets Customers Design & Price Their Own Monument
Summit Stoneworks is a premium demo built to a real masonry client brief — a fully interactive website where visitors design a custom entry monument step by step, watch it update in a live preview, and get an instant price estimate before requesting a quote.
Watch the Demo
A guided tour of Summit Stoneworks — the monument configurator, live pricing, gallery, custom request flow, and AI assistant in action.
The Challenge
Custom masonry is a high-consideration purchase, but most contractor sites make customers work for it:
- ✕No way to visualize or price a custom monument without back-and-forth emails and a site visit
- ✕Quote requests arrive vague — missing dimensions, materials, reference files — forcing slow, manual estimating
- ✕Generic contractor templates don't reflect a premium, custom-craft brand
- ✕Owners depend on a developer every time prices, materials, or styles change
- ✕Nothing lets a serious buyer explore options and get a ballpark 24/7
The Solution
NextEra AI built a complete self-serve buying experience — customers design, price, and submit fully-specified quote requests without a single phone call:
Interactive Monument Configurator
Five guided steps (material → layout → dimensions → cap → sign) with a live visual preview and a running price estimate that updates as choices change.
Instant, Transparent Pricing
Hybrid pricing engine — columns by size, walls by length × height, foundation by footprint, caps and signage as add-ons, over a project minimum — with a clear "estimate only" disclaimer.
Printable Spec Sheet
Customers download or print a full PDF summary of their configured design — ready to share, compare, or attach to a quote request.
Fully Custom Path
An upload flow accepting photos, sketches, CAD drawings (DWG/DXF/SKP/STEP) and PDFs, plus a free-text project brief for one-off designs.
Gallery & Pre-Designed Collection
Filterable project inspiration and ready-made monuments with starting prices — usable as-is or customizable in the configurator.
AI Assistant
Chat widget answering pricing, material, timeline, and permit questions — and guiding visitors toward a quote.
CRM-Ready Lead Pipeline
Every submission pushes to HubSpot — contact + deal with pipeline stage and value. A clean adapter interface supports Jobber, Buildertrend, or any construction CRM.
No-Code Admin Dashboard
The owner manages styles, materials, colors, prices, and deposit settings — no developer needed for day-to-day catalog changes.
Built to Convert
Mobile-first, fast, SEO-optimized with structured data, and a location map with one-tap Get Directions.
Key Capabilities
What's Under the Hood
This Is a Working Demo — Try It Live
This is a working demo — not a mockup. Open the configurator, design a monument, and watch the price update in real time.
Want a Configurator Like This for Your Product or Service?
Let's discuss how an interactive, self-serve buying experience can turn browsers into qualified leads.